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Hi there, 

​I am Chiayi, you can also call me Demi. 

A multidisciplinary designer specialising in branding, UIUX and creative solutions with 2+ years experience in tech startups and luxury retail brands.
 

My dream? To use design to build strong brand identities, turning complex challenges into creative solutions. 

Outside of work, you can catch me exploring cafes, capturing natural lights photography, tasting authentic bubble tea and working on reformer pilates in London. 🧋 

Let's talk!

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Campaign design

Content: Commercial/Self-directed
Tool: Adobe creative suites

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UIUX

Commercial/Self-directed
Adobe XD/Sketch/Figma

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Community +

Redefining community

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Pledge 2 game

Reducing gaming anxiety 

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Sporty.com
New feature: Sporty hub

Social media & CRM

Commercial/Self-directed
Adobe creative suites/Canva/CapCut/
Final Cut Pro/Figma

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Editorial Design

Commercial/Independent
Adobe creative suites

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Infographic Design

Independent
Adobe creative suites/Figma

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Branding Identity

From community campaign to commercial

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More detail of each project in the Project section.

Thank you for your time.

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